The Most Influential Sponsors in Esports

Esports has grown from an underground culture to a mainstream powerhouse, becoming a billion-dollar industry. With this meteoric rise, several brands have identified the opportunity to tap into the young, tech-savvy audience that Esports attracts. This article highlights the top 5 giants fueling the industry with their sponsorships.

While there are numerous sponsors in the Esports arena, some have gone above and beyond in their involvement, not only providing financial support but actively promoting the growth and culture of Esports. Today, gambling projects like casino spelet online are also becoming sponsors in eSports, which is a wonderful symbiosis.

Red Bull

Red Bull is synonymous with extreme sports, so it’s no surprise that they’ve embedded themselves deeply within Esports. Apart from sponsoring prominent teams and events, Red Bull hosts its tournaments and supports aspiring players through its Red Bull Player One and Red Bull Solo Q initiatives. Their Esports involvement is holistic, providing content, platforms, and resources for fans, players, and teams alike.

Mercedes-Benz

One of the luxury automobile giants, Mercedes-Benz, has made significant strides in the Esports realm. In collaboration with the ESL, one of the largest Esports organizations globally, they have sponsored numerous tournaments and leagues, especially within the ‘Dota 2’ scene. Their famous ‘MVP’ award at these events often includes the luxury of owning a Mercedes-Benz car.

Intel

A tech behemoth, Intel has been instrumental in pushing Esports forward. Their Intel Extreme Masters (IEM) is among the longest-running international professional gaming tour in the world. By providing cutting-edge technology and hosting large-scale tournaments, Intel ensures that the esports scene remains at the forefront of innovation. The Intel company is also a sponsor of casino spelet online, their technologies are used for data processing, and to be more precise, MD5 control.

Pepsi Mountain Dew

Mountain Dew, under the PepsiCo umbrella, recognized the synergy between its brand and the gaming community early on. Their program ‘Mountain Dew League’ gives amateur teams a shot at going professional, nurturing grassroots talent. Moreover, their involvement extends to several partnerships with prominent Esports teams and events.

Coca Cola

When a brand as colossal as Coca Cola enters a scene, you know it’s serious business. Their sponsorship of the Overwatch League and partnership with global sensation ‘League of Legends’ cements their commitment to Esports. Additionally, their creation of bespoke beverages for gamers and fan-centric experiences at events demonstrates a deep understanding and appreciation of the Esports community.

Conclusion

Esports’ rise is not just about the players, teams, and fans. The participation of these top-level sponsors ensures further growth, sustainability and development of the industry, because projects such as casino spelet online also receive an audience and additional advertising. By aligning their brands with esports, these sponsors have stepped into the future, ensuring that the digital realm of competitive gaming remains as exciting as any traditional sport.